UX research and design project in India for leading mobile phone company
Loop UX conducted a UX research and design project in Pune, India for a world leading mobile phone company.
The study was a combination of contextual research in users’ homes, concept development, UX design, concept testing and usability testing.
We interviewed 22 test users in their homes, tested concepts and usability and did 6 iterations of interactive prototypes of an innovative mobile phone concept.
- Research design
- User recruitment
- Concept development
- UX design
- Interactive prototype creation
- Interview guide creation
- Interview/test moderation
- Design recommendations
- Video summary editing
- Persona creation