UX research and design project in India for leading mobile phone company

Loop UX conducted a UX research and design project in Pune, India for a world leading mobile phone company.

The study was a combination of contextual research in users’ homes, concept development, UX design, concept testing and usability testing.

We interviewed 22 test users in their homes, tested concepts and usability and did 6 iterations of interactive prototypes of an innovative mobile phone concept.

Test participants

Contextual research and user testing in participant’s home

User test

Contextual research and user testing in participant’s home

Project activities:

  • Research design
  • User recruitment
  • Concept development
  • UX design
  • Interactive prototype creation
  • Interview guide creation
  • Interview/test moderation
  • Analysis
  • Reporting
  • Design recommendations
  • Video summary editing
  • Persona creation
User test

Conducting a user interview at a user’s home

Map of India

User study in Pune, India

Market place
User profile

Example of a persona front page

Video screenshot

Screen shot from summary video