Designing user experiences for Chinese e-business
How to design great user experiences for Chinese online consumers?
What can European companies do to capture a share of the blooming e-business of China?
Loop UX did a research and design project about user experiences of Chinese e-business, and how European companies can learn how to better attract Chinese consumers online.
Activities in the project:
- Extensive research and mapping of characteristics of e-business in China
- Interviewing Chinese online shoppers from various segments
- Creating user portraits (personas)
- Making service blueprints
- Developing and designing concepts for e-business solution for Chinese consumers – by European companies
- Drawing scenario storyboards to visualize the concepts