Designing user experiences for Chinese e-business

How to design great user experiences for Chinese online consumers?

What can European companies do to capture a share of the blooming e-business of China?

Loop UX did a research and design project about user experiences of Chinese e-business, and how European companies can learn how to better attract Chinese consumers online.

Activities in the project:

  • Extensive research and mapping of characteristics of e-business in China
  • Interviewing Chinese online shoppers from various segments
  • Creating user portraits (personas)
  • Making service blueprints
  • Developing and designing concepts for e-business solution for Chinese consumers – by European companies
  • Drawing scenario storyboards to visualize the concepts