Our trained researchers help you choose from a variety of methods to fit your particular needs, including in-home interviews, usability testing, immersion activities, diary studies, focus groups, etc.

IDI’s in lab or remote

Individual in-depth interviews is a great research method to explore your research objectives and gain in-depth insight into your users’ behaviour. They can be conducted physically at local facilities with or without you present, or remotely with a live stream option depending on the market and your preference.

In-home Interviews

For an immersive research experience on international research trips, in-home interviews is an ideal method to gain in-depth knowledge and cultural insight by capturing the users’ emotions and perceptions in the context of their own home.

Focus Group Interviews

When you wish to explore your users’ different perceptions and attitudes towards your product conducting focus groups is a useful market research tool that can be paired with other research approaches.

Usability Tests

Do you have a new product feature that you’re planning to launch? Or do you want to test, evaluate and explore how users interact with your prototype? We can help set up and conduct usability tests worldwide – as well as in our own usability lab in Copenhagen.

Intercept Interviews

If you wish to get quick feedback from a large group of different respondents and explore different attitudes and opinions towards your new feature, service or broader research topic, we can set up intercept interviews in local cafes or community centers anywhere in the world.


During and after research our in-field researchers can help your team make sense of the observations and convert findings into immediately actionable insights through debriefs, analytical workshops etc.